Assessing User Retention of a Mobile App: Survival Analysis

BACKGROUND: A mobile app generates passive data, such as GPS data traces, without any direct involvement from the user. These passive data have transformed the manner of traditional assessments that require active participation from the user. Passive data collection is one of the most important core...

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Dades bibliogràfiques
Publicat a:JMIR Mhealth Uhealth
Autors principals: Lin, Yu-Hsuan, Chen, Si-Yu, Lin, Pei-Hsuan, Tai, An-Shun, Pan, Yuan-Chien, Hsieh, Chang-En, Lin, Sheng-Hsuan
Format: Artigo
Idioma:Inglês
Publicat: JMIR Publications 2020
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Original Paper
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC7728530/
https://ncbi.nlm.nih.gov/pubmed/33242023
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/16309
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