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The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in Consumers
In marketing, the use of visual-art-based designs on products or packaging crucially impacts consumers’ decision-making when purchasing. While visual art in product packaging should be designed to induce consumer’s favorable evaluations, it should not evoke excessive affective arousal, because this...
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| Publicat a: | Front Psychol |
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| Autors principals: | , , , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Frontiers Media S.A.
2020
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7725691/ https://ncbi.nlm.nih.gov/pubmed/33324278 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.565829 |
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