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National response strategies and marketing innovations during the COVID-19 pandemic

During the COVID-19 pandemic, different nations have adopted a variety of response strategies to fight and contain the new coronavirus. Such national response strategies can be classified into three categories based on their underlying philosophy: strict control with unlimited resources, relentless...

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Detalhes bibliográficos
Publicado no:Bus Horiz
Main Authors: Ding, Amy Wenxuan, Li, Shibo
Formato: Artigo
Idioma:Inglês
Publicado em: Kelley School of Business, Indiana University. Published by Elsevier Inc. 2021
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7724513/
https://ncbi.nlm.nih.gov/pubmed/33318713
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.bushor.2020.12.005
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