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National response strategies and marketing innovations during the COVID-19 pandemic
During the COVID-19 pandemic, different nations have adopted a variety of response strategies to fight and contain the new coronavirus. Such national response strategies can be classified into three categories based on their underlying philosophy: strict control with unlimited resources, relentless...
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| Publicat a: | Bus Horiz |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Kelley School of Business, Indiana University. Published by Elsevier Inc.
2021
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7724513/ https://ncbi.nlm.nih.gov/pubmed/33318713 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.bushor.2020.12.005 |
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