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The Marketing Firm and the Consumer Organization: A Comparative Analysis With Special Reference to Charitable Organizations

The accurate delineation of various forms of business organization requires a comparative analysis of their objectives, functions, and organizational structures. In particular, this paper highlights differences in managerial work between business firms and non-profits exemplified by the charitable o...

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Publicado en:Front Psychol
Autores principales: Foxall, Gordon Robert, Sigurdsson, Valdimar, Gallogly, Joseph K.
Formato: Artigo
Lenguaje:Inglês
Publicado: Frontiers Media S.A. 2020
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Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC7723839/
https://ncbi.nlm.nih.gov/pubmed/33324273
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.535793
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