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First steps to creating high impact theory in marketing
The business research ecosystem can be transformed by responsible research principles. This commentary offers concrete guidance for developing high impact theory; it provides a tool to assess research benefits and identify participating stakeholders. It also calls for improving doctoral training, co...
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| Publicado en: | AMS Rev |
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| Autor principal: | |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Springer US
2020
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| Materias: | |
| Acceso en línea: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7695586/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s13162-020-00181-w |
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