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Le marketing social et les nudges, les outils efficaces du changement de comportement

Numerous social and health problems need people changing their behaviours for the better. Information and unction are often not effective to make people change their behaviours. Social marketing and nudges offer complementary alternatives based on rigourous methods and reflection from social science...

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Dades bibliogràfiques
Publicat a:Cahiers De Nutrition et De Diététique
Autors principals: Gurviez, Patricia, Raffin, Sandrine
Format: Artigo
Idioma:Inglês
Publicat: Published by Elsevier Masson SAS on behalf of Société française de nutrition. 2021
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC7657936/
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.cnd.2020.10.003
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