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Le marketing social et les nudges, les outils efficaces du changement de comportement
Numerous social and health problems need people changing their behaviours for the better. Information and unction are often not effective to make people change their behaviours. Social marketing and nudges offer complementary alternatives based on rigourous methods and reflection from social science...
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| Publicado no: | Cahiers De Nutrition et De Diététique |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Published by Elsevier Masson SAS on behalf of Société française de nutrition.
2021
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7657936/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.cnd.2020.10.003 |
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