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Toward spreadable entertainment-education: leveraging social influence in online networks

Entertainment-education (EE) is a communication strategy that uses popular media to engage with audiences on prosocial topics such as health, social tolerance and sustainability. The purpose of EE serials on radio, television or the internet is to introduce new ideas, norms and practices by means of...

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Библиографические подробности
Опубликовано в: :Health Promot Int
Главные авторы: Lutkenhaus, Roel O, Jansz, Jeroen, Bouman, Martine P A
Формат: Artigo
Язык:Inglês
Опубликовано: Oxford University Press 2019
Предметы:
Online-ссылка:https://ncbi.nlm.nih.gov/pmc/articles/PMC7585526/
https://ncbi.nlm.nih.gov/pubmed/31617888
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/heapro/daz104
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