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Toward spreadable entertainment-education: leveraging social influence in online networks
Entertainment-education (EE) is a communication strategy that uses popular media to engage with audiences on prosocial topics such as health, social tolerance and sustainability. The purpose of EE serials on radio, television or the internet is to introduce new ideas, norms and practices by means of...
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| Publicado no: | Health Promot Int |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Oxford University Press
2019
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7585526/ https://ncbi.nlm.nih.gov/pubmed/31617888 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/heapro/daz104 |
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