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Neuromarketing Highlights in How Asperger Syndrome Youth Perceive Advertising
This study examines how advertising material and brands related to organizational communication are perceived by people with Asperger syndrome, a form of autism. The main objective of the study was to understand whether the perception of advertising differs between individuals with AS and a neurotyp...
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| Pubblicato in: | Front Psychol |
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| Autori principali: | , , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Frontiers Media S.A.
2020
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| Soggetti: | |
| Accesso online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7575727/ https://ncbi.nlm.nih.gov/pubmed/33117205 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.02103 |
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