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Intention to purchase wellbeing food among Korean consumers: An application of the Theory of Planned Behavior
Studies on consumers’ purchase intentions have been one of the focuses in academia; however, the complex decision-making process in terms of purchase intentions on well-being foods have not been well researched. This study applied the Theory of Planned Behavior (TPB) model using its core constructs...
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| Publicado no: | Food Qual Prefer |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier Ltd.
2021
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7553994/ https://ncbi.nlm.nih.gov/pubmed/33071469 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.foodqual.2020.104101 |
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