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Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior

In this study, the extension of theory of planned behavior was developed to evaluate the effects of antecedents that influence consumers’ intention to buy green products. The effect of nine determinants (i.e., individual benefits, social benefits, willingness-to-pay, environmental responsibility, e-...

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Détails bibliographiques
Publié dans:Front Psychol
Auteurs principaux: Ruangkanjanases, Athapol, You, Jun-Jer, Chien, Shih-Wen, Ma, Yin, Chen, Shih-Chih, Chao, Ling-Chi
Format: Artigo
Langue:Inglês
Publié: Frontiers Media S.A. 2020
Sujets:
Accès en ligne:https://ncbi.nlm.nih.gov/pmc/articles/PMC7393215/
https://ncbi.nlm.nih.gov/pubmed/32793023
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01433
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