Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior

In this study, the extension of theory of planned behavior was developed to evaluate the effects of antecedents that influence consumers’ intention to buy green products. The effect of nine determinants (i.e., individual benefits, social benefits, willingness-to-pay, environmental responsibility, e-...

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Detalhes bibliográficos
Publicado no:Front Psychol
Principais autores: Ruangkanjanases, Athapol, You, Jun-Jer, Chien, Shih-Wen, Ma, Yin, Chen, Shih-Chih, Chao, Ling-Chi
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2020
Assuntos:
Psychology
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7393215/
https://ncbi.nlm.nih.gov/pubmed/32793023
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01433
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