Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior

In this study, the extension of theory of planned behavior was developed to evaluate the effects of antecedents that influence consumers’ intention to buy green products. The effect of nine determinants (i.e., individual benefits, social benefits, willingness-to-pay, environmental responsibility, e-...

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Dettagli Bibliografici
Pubblicato in:Front Psychol
Autori principali: Ruangkanjanases, Athapol, You, Jun-Jer, Chien, Shih-Wen, Ma, Yin, Chen, Shih-Chih, Chao, Ling-Chi
Natura: Artigo
Lingua:Inglês
Pubblicazione: Frontiers Media S.A. 2020
Soggetti:
Psychology
Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC7393215/
https://ncbi.nlm.nih.gov/pubmed/32793023
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01433
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