Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior

In this study, the extension of theory of planned behavior was developed to evaluate the effects of antecedents that influence consumers’ intention to buy green products. The effect of nine determinants (i.e., individual benefits, social benefits, willingness-to-pay, environmental responsibility, e-...

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Bibliographische Detailangaben
Veröffentlicht in:Front Psychol
Hauptverfasser: Ruangkanjanases, Athapol, You, Jun-Jer, Chien, Shih-Wen, Ma, Yin, Chen, Shih-Chih, Chao, Ling-Chi
Format: Artigo
Sprache:Inglês
Veröffentlicht: Frontiers Media S.A. 2020
Schlagworte:
Psychology
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC7393215/
https://ncbi.nlm.nih.gov/pubmed/32793023
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01433
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