Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior

In this study, the extension of theory of planned behavior was developed to evaluate the effects of antecedents that influence consumers’ intention to buy green products. The effect of nine determinants (i.e., individual benefits, social benefits, willingness-to-pay, environmental responsibility, e-...

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Bibliographic Details
Published in:Front Psychol
Main Authors: Ruangkanjanases, Athapol, You, Jun-Jer, Chien, Shih-Wen, Ma, Yin, Chen, Shih-Chih, Chao, Ling-Chi
Format: Artigo
Language:Inglês
Published: Frontiers Media S.A. 2020
Subjects:
Psychology
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC7393215/
https://ncbi.nlm.nih.gov/pubmed/32793023
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01433
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