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The Emotional Effectiveness of Advertisement
Based on cognitive–emotional neuroscience, the effectiveness of advertisement is measured in terms of individuals’ unconscious emotional responses. Using AFFDEX to record and analyze facial expressions, a combination of indicators that track both basic emotions and individual involvement is used to...
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| Udgivet i: | Front Psychol |
|---|---|
| Main Authors: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Frontiers Media S.A.
2020
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7498694/ https://ncbi.nlm.nih.gov/pubmed/33013532 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.02088 |
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