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Neuromarketing Applied to Educational Toy Packaging
This research work comes in response to the question of which aspects are more relevant for consumers when purchasing educational toys as opposed to other toys that are focused solely on leisure. This empirical research focuses on an educational toy distributed in Spain by the Educa brand (Conector...
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| Publicado no: | Front Psychol |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Frontiers Media S.A.
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7477322/ https://ncbi.nlm.nih.gov/pubmed/32982857 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.02077 |
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