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Neuromarketing in Haute Cuisine Gastronomic Experiences

Gastronomic experiences offer a set of stimuli that affect the customer’s perception of chef-designed food. This empirical study aims to analyze the influence on the consumer, at a cerebral level, of the stimuli characteristic of a high-level gastronomic experience, in a Michelin starred restaurant....

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Bibliografski detalji
Izdano u:Front Psychol
Glavni autori: Mengual-Recuerda, Ana, Tur-Viñes, Victoria, Juárez-Varón, David
Format: Artigo
Jezik:Inglês
Izdano: Frontiers Media S.A. 2020
Teme:
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC7417449/
https://ncbi.nlm.nih.gov/pubmed/32849050
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01772
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