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Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

BACKGROUND: Mass media campaigns for public health are increasingly using digital media platforms, such as web-based advertising and social media; however, there is a lack of evidence on how to best use these digital platforms for public health campaigns. To generate this evidence, appropriate campa...

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Dades bibliogràfiques
Publicat a:J Med Internet Res
Autors principals: Chan, Lilian, O'Hara, Blythe, Phongsavan, Philayrath, Bauman, Adrian, Freeman, Becky
Format: Artigo
Idioma:Inglês
Publicat: JMIR Publications 2020
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC7448186/
https://ncbi.nlm.nih.gov/pubmed/32348272
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/17432
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