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Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns
BACKGROUND: Mass media campaigns for public health are increasingly using digital media platforms, such as web-based advertising and social media; however, there is a lack of evidence on how to best use these digital platforms for public health campaigns. To generate this evidence, appropriate campa...
Enregistré dans:
| Publié dans: | J Med Internet Res |
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| Auteurs principaux: | , , , , |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
JMIR Publications
2020
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| Sujets: | |
| Accès en ligne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7448186/ https://ncbi.nlm.nih.gov/pubmed/32348272 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/17432 |
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