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Mental Shopping Calculations: A Transcranial Magnetic Stimulation Study

One of the most critical skills behind consumer’s behavior is the ability to assess whether a price after a discount is a real bargain. Yet, the neural underpinnings and cognitive mechanisms associated with such a skill are largely unknown. While there is general agreement that the posterior parieta...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Veröffentlicht in:Front Psychol
Hauptverfasser: Klichowski, Michal, Kroliczak, Gregory
Format: Artigo
Sprache:Inglês
Veröffentlicht: Frontiers Media S.A. 2020
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC7417662/
https://ncbi.nlm.nih.gov/pubmed/32849133
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01930
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