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Facebook Recruitment Using Zip Codes to Improve Diversity in Health Research: Longitudinal Observational Study
BACKGROUND: Facebook’s advertising platform reaches most US households and has been used for health-related research recruitment. The platform allows for advertising segmentation by age, gender, and location; however, it does not explicitly allow for targeting by race or ethnicity to facilitate a di...
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| Publicado no: | J Med Internet Res |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
JMIR Publications
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7305557/ https://ncbi.nlm.nih.gov/pubmed/32501274 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/17554 |
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