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Facebook Recruitment Using Zip Codes to Improve Diversity in Health Research: Longitudinal Observational Study

BACKGROUND: Facebook’s advertising platform reaches most US households and has been used for health-related research recruitment. The platform allows for advertising segmentation by age, gender, and location; however, it does not explicitly allow for targeting by race or ethnicity to facilitate a di...

詳細記述

保存先:
書誌詳細
出版年:J Med Internet Res
主要な著者: Pechmann, Cornelia, Phillips, Connor, Calder, Douglas, Prochaska, Judith J
フォーマット: Artigo
言語:Inglês
出版事項: JMIR Publications 2020
主題:
オンライン・アクセス:https://ncbi.nlm.nih.gov/pmc/articles/PMC7305557/
https://ncbi.nlm.nih.gov/pubmed/32501274
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/17554
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