Učitavanje...
The past, present, and future of consumer research
In this article, we document the evolution of research trends (concepts, methods, and aims) within the field of consumer behavior, from the time of its early development to the present day, as a multidisciplinary area of research within marketing. We describe current changes in retailing and real-wo...
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| Izdano u: | Mark Lett |
|---|---|
| Glavni autori: | , , , , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Springer US
2020
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| Teme: | |
| Online pristup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7293428/ https://ncbi.nlm.nih.gov/pubmed/32836799 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s11002-020-09526-8 |
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