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The past, present, and future of consumer research
In this article, we document the evolution of research trends (concepts, methods, and aims) within the field of consumer behavior, from the time of its early development to the present day, as a multidisciplinary area of research within marketing. We describe current changes in retailing and real-wo...
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| Publicado no: | Mark Lett |
|---|---|
| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Springer US
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7293428/ https://ncbi.nlm.nih.gov/pubmed/32836799 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s11002-020-09526-8 |
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