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The past, present, and future of consumer research

In this article, we document the evolution of research trends (concepts, methods, and aims) within the field of consumer behavior, from the time of its early development to the present day, as a multidisciplinary area of research within marketing. We describe current changes in retailing and real-wo...

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發表在:Mark Lett
Main Authors: Malter, Maayan S., Holbrook, Morris B., Kahn, Barbara E., Parker, Jeffrey R., Lehmann, Donald R.
格式: Artigo
語言:Inglês
出版: Springer US 2020
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在線閱讀:https://ncbi.nlm.nih.gov/pmc/articles/PMC7293428/
https://ncbi.nlm.nih.gov/pubmed/32836799
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s11002-020-09526-8
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