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Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis
Although coopetition (simultaneous cooperation and competition) should positively affect company performance, it is unclear how implementation of these business-to-business marketing strategies can take place during large-scale emergencies. Therefore, guided by resource-based theory and the relation...
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| Publicado no: | Industrial Marketing Management |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier Inc.
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7247501/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.indmarman.2020.05.016 |
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