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Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis
Although coopetition (simultaneous cooperation and competition) should positively affect company performance, it is unclear how implementation of these business-to-business marketing strategies can take place during large-scale emergencies. Therefore, guided by resource-based theory and the relation...
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| 發表在: | Industrial Marketing Management |
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| Main Authors: | , |
| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Elsevier Inc.
2020
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| 主題: | |
| 在線閱讀: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7247501/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.indmarman.2020.05.016 |
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