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Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products
Cognitive evaluations only partially explain the consumer purchasing patterns, especially when consumers approach a product for the first time. In such an encounter, consumers anticipate the emotions they might experience as a result of their decision, as they cannot realistically evaluate product p...
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| Publié dans: | Front Psychol |
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| Auteurs principaux: | , |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Frontiers Media S.A.
2020
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| Sujets: | |
| Accès en ligne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7242612/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.00929 |
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