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The future of social media in marketing

Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social medi...

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Dades bibliogràfiques
Publicat a:J Acad Mark Sci
Autors principals: Appel, Gil, Grewal, Lauren, Hadi, Rhonda, Stephen, Andrew T.
Format: Artigo
Idioma:Inglês
Publicat: Springer US 2019
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC7222052/
https://ncbi.nlm.nih.gov/pubmed/32431463
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s11747-019-00695-1
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