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The future of social media in marketing

Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social medi...

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Detalhes bibliográficos
Publicado no:J Acad Mark Sci
Main Authors: Appel, Gil, Grewal, Lauren, Hadi, Rhonda, Stephen, Andrew T.
Formato: Artigo
Idioma:Inglês
Publicado em: Springer US 2019
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7222052/
https://ncbi.nlm.nih.gov/pubmed/32431463
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s11747-019-00695-1
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