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Online Book Shopping in Vietnam: The Impact of the COVID-19 Pandemic Situation
The coronavirus disease 2019 (COVID-19) pandemic will have a large impact on the publishing industry. This research aims to investigate the influences of the COVID-19 pandemic situation, utilitarian and hedonic motivations on consumer intention to buy books online. It conceptualizes the effects of t...
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| 發表在: | Pub Res Q |
|---|---|
| Main Authors: | , , , , , |
| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Springer US
2020
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| 主題: | |
| 在線閱讀: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7211491/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s12109-020-09732-2 |
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