The influence of online customer reviews (OCRs) on the online-shopping intention for domestic fashion: A case study of Vietnam

The rapid growth of Vietnam's domestic fashion industry, coupled with the expansion of online-shopping, has made online customer reviews (OCRs) an important determinant of consumer behavior. This study examines how different dimensions of OCRs, including valence, quantity, accuracy, completenes...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Asıl Yazarlar: Thi Thuy An NGO, Khanh Bang NGUYEN, Minh Thuc PHAM, Nhut Thang TRAN, Huyen Trang TRAN, Cong Thanh DAO
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Elsevier 2025-10-01
Seri Bilgileri:Acta Psychologica
Konular:
Online customer reviews
Perceived value
Perceived trust
Satisfaction
Online-shopping intentions
Online Erişim:http://www.sciencedirect.com/science/article/pii/S0001691825009527
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!

Benzer Materyaller