“Do Good, Have Good”: A Serial Mediation Analysis of CSR with Customers’ Outcomes

Corporate social responsibility (CSR) is envisaged to offer several outcomes and while customer-specific consequences are unclear or have not obtained due attention, there is a dearth of literature that focuses on perceptual, attitudinal and behavioral outcomes in tandem. Against this backdrop, this...

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Vydáno v:Front Psychol
Hlavní autoři: Ahmed, Ishfaq, Nazir, Mian Sajid, Ali, Imran, Khalid, Arooj, Shaukat, Muhammad Zeeshan, Anwar, Farooq
Médium: Artigo
Jazyk:Inglês
Vydáno: Frontiers Media S.A. 2020
Témata:
Psychology
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC7199524/
https://ncbi.nlm.nih.gov/pubmed/32411037
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.00598
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