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Impact of Direct-to-Consumer Drug Advertising during the Super Bowl on Drug Utilization
BACKGROUND: Direct-to-consumer advertising (DTCA) of prescription drugs impacts patients’ requests for medications, and clinician prescribing. However, the impact of DTCA during the Super Bowl has not been previously described. OBJECTIVE: Evaluate the impact of prescription drug DTCA during the Supe...
Gorde:
| Argitaratua izan da: | Res Social Adm Pharm |
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| Egile Nagusiak: | , , , , |
| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
2019
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| Gaiak: | |
| Sarrera elektronikoa: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6939613/ https://ncbi.nlm.nih.gov/pubmed/31864886 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.sapharm.2019.12.006 |
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