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Common neural value representations of hedonic and utilitarian products in the ventral striatum: An fMRI study
Hedonic goods are goods that people buy to obtain emotional experiences, such as joy or excitement, while utilitarian goods are bought to meet functional or instrumental needs. Although research in neuroscience suggests that the values of hedonic and utilitarian goods are similarly represented, it r...
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| Pubblicato in: | Sci Rep |
|---|---|
| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Nature Publishing Group UK
2019
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| Soggetti: | |
| Accesso online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6821801/ https://ncbi.nlm.nih.gov/pubmed/31666605 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/s41598-019-52159-9 |
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