Characteristics of Adopters of an Online Social Networking Physical Activity Mobile Phone App: Cluster Analysis

BACKGROUND: To date, many online health behavior programs developed by researchers have not been translated at scale. To inform translational efforts, health researchers must work with marketing experts to design cost-effective marketing campaigns. It is important to understand the characteristics o...

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Enregistré dans:
Détails bibliographiques
Publié dans:JMIR Mhealth Uhealth
Auteurs principaux: Sanders, Ilea, Short, Camille E, Bogomolova, Svetlana, Stanford, Tyman, Plotnikoff, Ronald, Vandelanotte, Corneel, Olds, Tim, Edney, Sarah, Ryan, Jillian, Curtis, Rachel G, Maher, Carol
Format: Artigo
Langue:Inglês
Publié: JMIR Publications 2019
Sujets:
Original Paper
Accès en ligne:https://ncbi.nlm.nih.gov/pmc/articles/PMC6746062/
https://ncbi.nlm.nih.gov/pubmed/31162130
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/12484
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