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Creating Engaging Health Promotion Campaigns on Social Media: Observations and Lessons From Fitbit and Garmin
BACKGROUND: The popularity and reach of social media make it an ideal delivery platform for interventions targeting health behaviors, such as physical inactivity. Research has identified a dose-response relationship whereby greater engagement and exposure are positively associated with intervention...
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| Publicado no: | J Med Internet Res |
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| Main Authors: | , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
JMIR Publications
2018
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6305879/ https://ncbi.nlm.nih.gov/pubmed/30530449 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/10911 |
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