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Consumer Maximization of Utilitarian and Informational Reinforcement: Comparing Two Utility Measures with Reference to Social Class
Based upon the Behavioral Perspective Model (BPM), previous analysis has shown that consumers tend to maximize utility as a function of the level of utilitarian (functional) and informational (social) reinforcement offered by brands. A model of consumer brand choice was developed, which applied a Co...
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| Publicado en: | Behav Anal |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Springer International Publishing
2017
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| Assuntos: | |
| Acceso en liña: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6701222/ https://ncbi.nlm.nih.gov/pubmed/31976933 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s40614-017-0122-9 |
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