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Building Consumer Understanding by Utilizing a Bayesian Hierarchical Structure within the Behavioral Perspective Model
This study further develops the theoretical and empirical literature on the Behavioral Perspective Model (BPM) in three ways through an empirical analysis of the Great Britain (GB) biscuit category. First, following a literature review and a category analysis, a more complex model is constructed usi...
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| Publicado no: | Behav Anal |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Springer International Publishing
2017
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6701225/ https://ncbi.nlm.nih.gov/pubmed/31976948 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s40614-017-0120-y |
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