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Building Consumer Understanding by Utilizing a Bayesian Hierarchical Structure within the Behavioral Perspective Model

This study further develops the theoretical and empirical literature on the Behavioral Perspective Model (BPM) in three ways through an empirical analysis of the Great Britain (GB) biscuit category. First, following a literature review and a category analysis, a more complex model is constructed usi...

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Detalhes bibliográficos
Publicado no:Behav Anal
Main Authors: Rogers, Andrew, Foxall, Gordon R., Morgan, Peter H.
Formato: Artigo
Idioma:Inglês
Publicado em: Springer International Publishing 2017
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6701225/
https://ncbi.nlm.nih.gov/pubmed/31976948
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s40614-017-0120-y
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