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NEURAL Networks and Consumer Behavior: NEURAL Models, Logistic Regression, and the Behavioral Perspective Model

This paper investigates the ability of connectionist models to explain consumer behavior, focusing on the feedforward neural network model, and explores the possibility of expanding the theoretical framework of the Behavioral Perspective Model to incorporate connectionist constructs. Numerous neural...

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Detaylı Bibliyografya
Yayımlandı:Behav Anal
Asıl Yazarlar: Greene, Max N., Morgan, Peter H., Foxall, Gordon R.
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Springer International Publishing 2017
Konular:
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC6701206/
https://ncbi.nlm.nih.gov/pubmed/31976946
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s40614-017-0105-x
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