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NEURAL Networks and Consumer Behavior: NEURAL Models, Logistic Regression, and the Behavioral Perspective Model

This paper investigates the ability of connectionist models to explain consumer behavior, focusing on the feedforward neural network model, and explores the possibility of expanding the theoretical framework of the Behavioral Perspective Model to incorporate connectionist constructs. Numerous neural...

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Detalles Bibliográficos
Publicado en:Behav Anal
Autores principales: Greene, Max N., Morgan, Peter H., Foxall, Gordon R.
Formato: Artigo
Lenguaje:Inglês
Publicado: Springer International Publishing 2017
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Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC6701206/
https://ncbi.nlm.nih.gov/pubmed/31976946
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s40614-017-0105-x
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