The dataset for validation of customer inspiration construct in Malaysian context

This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a...

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Sparad:
Bibliografiska uppgifter
I publikationen:Data Brief
Huvudupphovsmän: Ghouri, Arsalan Mujahid, Kin, Tai Mei, Yunus, Nek Kamal bin Yeop, Akhtar, Pervaiz
Materialtyp: Artigo
Språk:Inglês
Publicerad: Elsevier 2019
Ämnen:
Business, Management and Accounting
Länkar:https://ncbi.nlm.nih.gov/pmc/articles/PMC6698774/
https://ncbi.nlm.nih.gov/pubmed/31440536
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.dib.2019.104131
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