Dataset on brand culture and perceived value of offerings to customers in the hospitality industry in Nigeria

This study critically examines the role of brand culture in influencing the perceived value of offerings to customers within the hospitality industry in Nigeria. In today's competitive market, the extent at which organizations disregard the importance of developing a strong brand culture before...

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Detaylı Bibliyografya
Yayımlandı:Data Brief
Asıl Yazarlar: Dirisu, Joy, Worlu, Rowland, Osibanjo, Adewale, Borisade, Taiye, Olokundun, Maxwell, Atolagbe, Tolu, Obi, James
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Elsevier 2018
Konular:
Business, Management and Accounting
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC5997623/
https://ncbi.nlm.nih.gov/pubmed/29900334
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.dib.2018.04.147
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