Dataset on brand culture and perceived value of offerings to customers in the hospitality industry in Nigeria

This study critically examines the role of brand culture in influencing the perceived value of offerings to customers within the hospitality industry in Nigeria. In today's competitive market, the extent at which organizations disregard the importance of developing a strong brand culture before...

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Detalhes bibliográficos
Publicado no:Data Brief
Principais autores: Dirisu, Joy, Worlu, Rowland, Osibanjo, Adewale, Borisade, Taiye, Olokundun, Maxwell, Atolagbe, Tolu, Obi, James
Formato: Artigo
Idioma:Inglês
Publicado em: Elsevier 2018
Assuntos:
Business, Management and Accounting
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5997623/
https://ncbi.nlm.nih.gov/pubmed/29900334
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.dib.2018.04.147
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