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Dataset on brand culture and perceived value of offerings to customers in the hospitality industry in Nigeria
This study critically examines the role of brand culture in influencing the perceived value of offerings to customers within the hospitality industry in Nigeria. In today's competitive market, the extent at which organizations disregard the importance of developing a strong brand culture before...
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| Wydane w: | Data Brief |
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| Główni autorzy: | , , , , , , |
| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Elsevier
2018
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| Hasła przedmiotowe: | |
| Dostęp online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5997623/ https://ncbi.nlm.nih.gov/pubmed/29900334 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.dib.2018.04.147 |
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