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Dataset on brand culture and perceived value of offerings to customers in the hospitality industry in Nigeria
This study critically examines the role of brand culture in influencing the perceived value of offerings to customers within the hospitality industry in Nigeria. In today's competitive market, the extent at which organizations disregard the importance of developing a strong brand culture before...
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| Yayımlandı: | Data Brief |
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| Asıl Yazarlar: | , , , , , , |
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Elsevier
2018
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| Konular: | |
| Online Erişim: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5997623/ https://ncbi.nlm.nih.gov/pubmed/29900334 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.dib.2018.04.147 |
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