Dataset on brand culture and perceived value of offerings to customers in the hospitality industry in Nigeria

This study critically examines the role of brand culture in influencing the perceived value of offerings to customers within the hospitality industry in Nigeria. In today's competitive market, the extent at which organizations disregard the importance of developing a strong brand culture before...

Full description

Saved in:
Bibliographic Details
Published in:Data Brief
Main Authors: Dirisu, Joy, Worlu, Rowland, Osibanjo, Adewale, Borisade, Taiye, Olokundun, Maxwell, Atolagbe, Tolu, Obi, James
Format: Artigo
Language:Inglês
Published: Elsevier 2018
Subjects:
Business, Management and Accounting
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC5997623/
https://ncbi.nlm.nih.gov/pubmed/29900334
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.dib.2018.04.147
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items