Dataset on brand culture and perceived value of offerings to customers in the hospitality industry in Nigeria

This study critically examines the role of brand culture in influencing the perceived value of offerings to customers within the hospitality industry in Nigeria. In today's competitive market, the extent at which organizations disregard the importance of developing a strong brand culture before...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Cyhoeddwyd yn:Data Brief
Prif Awduron: Dirisu, Joy, Worlu, Rowland, Osibanjo, Adewale, Borisade, Taiye, Olokundun, Maxwell, Atolagbe, Tolu, Obi, James
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Elsevier 2018
Pynciau:
Business, Management and Accounting
Mynediad Ar-lein:https://ncbi.nlm.nih.gov/pmc/articles/PMC5997623/
https://ncbi.nlm.nih.gov/pubmed/29900334
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.dib.2018.04.147
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