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Facts or Stories? How to Use Social Media for Cervical Cancer Prevention: A Multi-Method Study of the Effects of Sender Type and Content Type on Increased Message Sharing

Social media has become a valuable tool for disseminating cancer prevention information. However, the design of messages for achieving wide dissemination remains poorly understood. We conducted a multi-method study to identify the effects of sender type (individuals or organizations) and content typ...

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Dades bibliogràfiques
Publicat a:Prev Med
Autors principals: Zhang, Jingwen, Le, Gem, Larochelle, David, Pasick, Rena, Sawaya, George F., Sarkar, Urmimala, Centola, Damon
Format: Artigo
Idioma:Inglês
Publicat: 2019
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC6697580/
https://ncbi.nlm.nih.gov/pubmed/31226342
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.ypmed.2019.105751
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