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UNC Perceived Message Effectiveness: Validation of a Brief Scale
BACKGROUND: Interventionists commonly identify promising messages for health communication efforts based on audience members’ ratings of perceived message effectiveness (PME). PURPOSE: We sought to validate a new PME measure that improved on existing scales by focusing on the behavior and respondent...
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| Publicado no: | Ann Behav Med |
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| Main Authors: | , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Oxford University Press
2018
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6636889/ https://ncbi.nlm.nih.gov/pubmed/30321252 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/abm/kay080 |
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