UNC Perceived Message Effectiveness: Validation of a Brief Scale

BACKGROUND: Interventionists commonly identify promising messages for health communication efforts based on audience members’ ratings of perceived message effectiveness (PME). PURPOSE: We sought to validate a new PME measure that improved on existing scales by focusing on the behavior and respondent...

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Détails bibliographiques
Publié dans:Ann Behav Med
Auteurs principaux: Baig, Sabeeh A, Noar, Seth M, Gottfredson, Nisha C, Boynton, Marcella H, Ribisl, Kurt M, Brewer, Noel T
Format: Artigo
Langue:Inglês
Publié: Oxford University Press 2018
Sujets:
Regular Articles
Accès en ligne:https://ncbi.nlm.nih.gov/pmc/articles/PMC6636889/
https://ncbi.nlm.nih.gov/pubmed/30321252
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/abm/kay080
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