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A Causal Role for Posterior Medial Frontal Cortex in Choice-Induced Preference Change
After a person chooses between two items, preference for the chosen item will increase and preference for the unchosen item will decrease because of the choice made. In other words, we tend to justify or rationalize our past behavior by changing our attitude. This phenomenon of choice-induced prefer...
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| 出版年: | J Neurosci |
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| 主要な著者: | , , , , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Society for Neuroscience
2015
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6605562/ https://ncbi.nlm.nih.gov/pubmed/25716858 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1523/JNEUROSCI.4591-14.2015 |
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