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Social Manipulation of Preference in the Human Brain
Our preferences are influenced by what other people like, but depend critically on how we feel about those people, a classical psychological effect called “cognitive balance”. Here we manipulated preferences for goods by telling participants the preferences of strongly liked or disliked groups of ot...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
2013
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| Materias: | |
| Acceso en línea: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3695714/ https://ncbi.nlm.nih.gov/pubmed/23664619 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.neuron.2013.03.023 |
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