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Social Manipulation of Preference in the Human Brain

Our preferences are influenced by what other people like, but depend critically on how we feel about those people, a classical psychological effect called “cognitive balance”. Here we manipulated preferences for goods by telling participants the preferences of strongly liked or disliked groups of ot...

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Autori principali: Izuma, Keise, Adolphs, Ralph
Natura: Artigo
Lingua:Inglês
Pubblicazione: 2013
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC3695714/
https://ncbi.nlm.nih.gov/pubmed/23664619
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.neuron.2013.03.023
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