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Good Slang or Bad Slang? Embedding Internet Slang in Persuasive Advertising
Internet slang is a new language with innovative and novel characteristics, and its use can be considered a form of creative advertising. Embedding internet slang into advertisements can thus enhance their creative quality and increase the attention paid to them. In this study, we examined the effec...
Wedi'i Gadw mewn:
| Cyhoeddwyd yn: | Front Psychol |
|---|---|
| Prif Awduron: | , , , |
| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
Frontiers Media S.A.
2019
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| Pynciau: | |
| Mynediad Ar-lein: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6566129/ https://ncbi.nlm.nih.gov/pubmed/31231278 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2019.01251 |
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