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Impact of a mass media campaign on participation rates in a National Bowel Cancer Screening Program: a field experiment

OBJECTIVES AND DESIGN: This field experiment aimed to compare bowel cancer screening participation rates prior to, during and after a mass media campaign promoting screening, and the extent to which a higher intensity campaign in one state led to higher screening rates compared with another state th...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Veröffentlicht in:BMJ Open
Hauptverfasser: Durkin, Sarah J, Broun, Kate, Spittal, Matthew J, Wakefield, Melanie A
Format: Artigo
Sprache:Inglês
Veröffentlicht: BMJ Publishing Group 2019
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC6347911/
https://ncbi.nlm.nih.gov/pubmed/30813110
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/bmjopen-2018-024267
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