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Effects of mass media campaign exposure intensity and durability on quit attempts in a population-based cohort study
Objective: To assess the extent to which intensity and timing of televised anti-smoking advertising emphasizing the serious harms of smoking influences quit attempts. Methods: Using advertising gross rating points (GRPs), we estimated exposure to tobacco control and nicotine replacement therapy (NRT...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , , , , |
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| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Oxford University Press
2011
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| Θέματα: | |
| Διαθέσιμο Online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3219882/ https://ncbi.nlm.nih.gov/pubmed/21730252 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/her/cyr054 |
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