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IQOS point-of-sale marketing strategies in Israel: a pilot study

BACKGROUND: Philip Morris International’s IQOS (“I Quit Ordinary Smoking”) device has increasingly penetrated the global tobacco market. In Israel, among the first countries with IQOS in its market, the IQOS device is sold in specialty stores and online; the heat sticks – HEETS – are sold at traditi...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
में प्रकाशित:Isr J Health Policy Res
मुख्य लेखकों: Bar-Zeev, Yael, Levine, Hagai, Rubinstein, Gil, Khateb, Ihab, Berg, Carla J.
स्वरूप: Artigo
भाषा:Inglês
प्रकाशित: BioMed Central 2019
विषय:
ऑनलाइन पहुंच:https://ncbi.nlm.nih.gov/pmc/articles/PMC6330751/
https://ncbi.nlm.nih.gov/pubmed/30642383
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s13584-018-0277-1
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